Times have changed for popeia. Ciao fast fashion, exaggerated designs and synthetic materials! Because it felt like we prefer to reach for the basics on 360/365 days. But in search of quality basics that not only look cool but are also comfortable to wear after wash #1, Anna and Sara found what they were looking for at most times in the men’s department.

Starting with a sock, “popeia” offers a high-quality alternative of the most important everyday companions, like shirts or socks, made of natural materials and in casual cuts and colors. The basics are made in Portugal and Germany. Current bestsellers: colorful beanies & scarves made of soft, mulesing-free merino wool.

Inspired by the strong sailor “popeye”, popeia also stands for empathy, because with every order a fresh pair of socks is donated to women’s shelters in Germany, where there is a lack of these everyday basics.